Entrepreneurial Ecosystem

Companies built at the edge of media.

A portfolio of operating companies and emerging ventures. Built around marketing leadership, creative production, and applied innovation.

Agency

GTMA Agency

Founded in 2011, GTMA is a full stack digital marketing agency, production studio, and creative community built on one belief: stories that speak create marketing that matters. The agency specializes in storytelling driven marketing for multifamily communities and purpose driven brands nationwide, serving clients like Greystar, Wood Partners, Willow Bridge, Asset Living, and Avenue5 across more than 250 markets.

Role

Joshua cofounded GTMA in 2011 and served as the company's first CEO, growing it from a startup into a two time Inc. 5000 agency before making Jerusalem his home base.

Visit gtma.agency
  • 2× Inc. 5000
  • 27+ industry awards
  • $50 million in ad spend managed
GTMA Agency logo
SaaS Software

Razz Interactive

An award winning website and marketing platform built for real estate and property management professionals. Razz gave marketers the flexibility and inspiration they crave: high end, custom feeling websites at the cost and convenience of a templated solution, with hundreds of modern designs tailored to multifamily, affordable, commercial, student, and senior properties, plus detailed insight reports tracking the entire customer buying journey.

Role

Joshua cofounded Razz Interactive as the SaaS sister company to GTMA, pairing enterprise software with the agency's strategic marketing partnership. In January 2020, Razz was acquired by ResMan®, a leading property management SaaS platform, a successful exit that brought its website and marketing tools to ResMan's elite customer base.

Visit www.razzinteractive.com
  • Inc. 5000
  • Acquired by ResMan® (2020)
  • Award winning marketing platform
Razz Interactive logo
AI Innovation

EvernodeAI

EvernodeAI is an AI driven SEO and reputation marketing platform built for multifamily apartments, real estate developers, and property management companies. Born from the same operational insight that shaped GTMA, it combines continuous keyword optimization, AI generated website copy and blog content, and automated reputation management into a single living dashboard, turning digital presence into a measurable competitive advantage.

Role

Joshua founded EvernodeAI inside GTMA to solve a bottleneck he saw firsthand: multifamily SEO campaigns were moving too slowly and relying on outdated reporting. He built a faster, AI powered system for continuous optimization, real time insights, and measurable growth.

Visit evernode.ai
  • AI driven SEO & reputation marketing
  • Built for multifamily & real estate
  • Continuous optimization dashboard
EvernodeAI logo
Media + Music

Joyland Media

A music and media imprint curating stories and sound. Joyland Media develops and releases creative work at the intersection of faith, art, and culture, and partners with Christian media companies navigating the shift from traditional models to thriving digital ecosystems.

Role

Joshua serves as acting CEO alongside founder Eric Volz, working with Christian media brands to transition their business models and grow into modern digital media ecosystems.

Visit joylandmedia.com
  • Faith-driven media releases
  • Christian media business model transitions
  • Digital ecosystem growth
Joyland Media logo
Podcast

The Walk

The Walk Podcast invites listeners to gain wisdom from a different worship leader each week as they reveal how God has guided their growth through the practice of worship leading. Brought to you by Worship Leader Magazine.

Role

Joshua created The Walk Podcast while serving as partner and editor-in-chief at Worship Leader Magazine. He hosts the show; Matt McCartie is co-producer and editor.

  • Hosted by Joshua Swanson
  • Co-produced & edited by Matt McCartie
  • Brought to you by Worship Leader Magazine
The Walk logo
Motor Club

Advantage Auto Club

Advantage Auto Club is a family owned motor club based in Chicago, serving Illinois drivers since 1992 with nonstandard auto insurance add on solutions. Its flagship product, the Traffic Bond Card, gives members worry free driving: when a driver receives a traffic ticket, AAC takes care of paying it. Partnering with prominent insurance producers across Chicagoland and beyond, AAC brings a personal, community driven touch to roadside peace of mind.

Role

Joshua and his wife R.J. Swanson run Advantage Auto Club on behalf of the family. Joshua serves as Executive Vice President and is a registered insurance agent for the company.

Visit advantageautoclub.com
  • Serving Illinois drivers since 1992
  • Home of the Traffic Bond Card
  • Family owned & operated in Chicago
Advantage Auto Club logo